Week | Month | Year


  • The 5 Myths of Viral Content

    There are a number of myths about what makes content go viral, perpetuated by popular opinon. However, you'd be surprised to find out how many of these are flat wrong and what truly gives content he best chance to succeed (hint: there's no formula, but it's not magic either).

    You can read my thoughts about this topic on Say Media's blog >> http://www.saydaily.com/2014/09/viral-content-myths

     
     
  • Shopper Marketing Digital Playbook

    The “Playbook” is a brief rundown of the technologies and platforms – websites, mobile apps, social networks, etc. – that 13 key retailers are employing to drive digital shoppers to bricks-and-mortar locations or, increasingly, to get them to buy online.

    Check it out.  http://bit.ly/1va8RPy

    Email me if you want a PDF

     
     
  • Spoiler Alert!

    Feel guilty for binge watching, now Netflix wants to spoli your season.

    See how much spoiling you can take.

    http://spoilers.netflix.com/spoil-yourself/

     
     
  •  
  • American Express Partners with Birchbox, Bonobos and Rent the Runway to Launch Inaugural “Online’s Day Off” Shopping Event...and it's tomorrow!

    http://www.onlinesdayoff.com/

    American Express’ U.S. Small Merchant Group has partnered with Birchbox, Bonobos and Rent the Runway to present Online’s Day Off, a two-day event that kicks off with a thought-leadership panel yesterday, followed by a one-day shopping event tomorrow. The events will showcase innovative ways e-commerce pioneers have parlayed their online success into the physical world and bring new networking opportunities to small merchants.

     
     
  • Stunning!

    This series of photos was shot with a DSLR by Metron an American photographer.  He did not use any video, but successive stills and by changing the speed at which they are shown, he achieved some amazing effects. The subject matter is the natural canyons including Bryce, Zion, Grand etc.  The photos made me stop and reflect on the beauty of nature.
     
    http://vimeo.com/13888708

     

     
     
  • The Next Step in Grocery Wars: Personal Shoppers

    The innovative personal shopping app Instacart provides customers with personal shoppers who will either gather your requested items for pick-up at the store or deliver them to your home within 1-hour. Right now the service is available in 15 cities at supermarkets including Whole Foods, Costco, and Kroger.

    However, Whole Foods has taken it a step further, embedding shoppers in their stores already, just waiting for your order to come in with the promise of delivering the items in as little as 1-hour.

    It's a unique partnership between app-technology and manpower at grocers.

    http://fortune.com/2014/09/08/whole-foods-instacart-turn-up-heat

     

     
     
  •  
  • Only in Oklahoma, or not

    http://totalfratmove.com/university-of-oklahoma-advertised-its-higher-learning-institution-with-a-blatant-grammatical-error/

    And only a month before, the University of Texas Media Guide went out with Texas spelled wrong.

    Support your local proofreader!

     

     
     
  • Mobile Ice Cream Social Using Beacon Technology

    This may be of interest to you if you are curious what brands are doing with mobile Beacon technology, or if you just really like ice cream

    http://www.psfk.com/2014/09/m-pulse-mobile-app-social-ice-cream-experience.html

     
     
  • Pandora Is Booming Amongst Latinos, Why?

    Hi, 

     

    Ran into this interesting piece on the total number of Hispanics listening to Pandora and why the digital radio is so successful amongst the cohort. 

     

    A missed opportunity for our partners if not acted upon and an explanation of how Pandora has set the grounds for more future success. 

     

    http://nglc.biz/2014/08/17/why-pandora-is-booming-with-hispanic-users/

     

     

     
     
  • worlds largest c-store is partnering with a loyalty provider

    Read about how 7Eleven is going to continue to expand upon their loyalty test with the company, BELLY.

    By the end of this year, over 2,600 7-Eleven stores’ loyalty will be powered by Belly’s digital marketing platform. This will bring the total participation to one-quarter of 7-Eleven’s locations in the U.S. and Canada.

    bit.ly/1p8DdLk

     

    We have contacts at Belly so let me know if your retailer / client wants to run a program!

     
     
  • AmazonSmile Lets You Direct a Portion of Your Purchase Proceeds to Charity

    Today I stumbled across Amazon's "Smile" shopping portal. While this isn't brand new to Amazon, it is currently being strongly promoted on their website. The portal allows you to direct a portion of your purchase proceeds to a chartiy, and best of all -- you get to pick which charity to support. Retailers like Target have had successful social campaigns in recent years using similar tactics through Facebook, but Amazon's is right on its homepage and tied directly to your purchase.

    I'm personally a strong advocate of ethical commerce and do make purchase decisions based on what kind of social good may (or may not) result from how I spend my dollars. To me it's exciting to see Charity: Water and Pencils of Promise included in the AmazonSmile featured charities, though if you wanted to pick a different cause, there's a search option that allows you to pick from an extensive list of other participating charities. This includes local organizations as tiny as a specific school district's PTA.

    Check out the portal here: http://smile.amazon.com/ 

    Naysayers have pointed out that AmazonSmile is giving shoppers the warm fuzzy feeling without actually giving any extra money to charity. The donations are all coming from Amazon. Yes, this is a good example of "slacktivism," but if you weren't planning on donating $5 to a charity today and now with a click of a button you have placed a vote for where Amazon should direct its charitable giving, one could argue that's still a positive.

     

     

     
     
  • Kroger and Healthy Living - omni-channel news

    Kroger officially just closed on their purchase of Vitacost.com

    WHY does this matter to you and your clients? If you've ever been in a Kroger meeting with me, you've heard me say how Kroger is lacking in their digital precense. NO MORE. we will see some really big changes in the months / years ahead. With the close of this deal, Kroger is now officially an e-commerce retailer, with the content and price savings and infastructure to make it a really big deal.

    in 2012,  Vitacost said that they “want to be known as the Wal-Mart of Whole Foods.”  Product prices are as much as 50% off from the usual retail price, and in addition the e-retailer offers multiple online promotions, coupons, and a savings program to maintain shopper loyalty and generate traffic.

    So, sign into Kantar to read the fuill article and think about how you'll need to really start bringing health and e-commerce to your Kroger clients.

    http://bit.ly/1mqP2fW

     
     
  • Share a Coke results

    and because i'm sure I'll get asked for the results, here is what has been published so far

    ;)

     

    http://bit.ly/1qkkEF0

     
     
  • Magenta: Creativity and the Meaningful side of Skateboarding

    Great video on how a common vision has inspired a new brand to really stand out from the rest.

    http://vimeo.com/90116548

     

     

     
     
  • 80/20 market research

     

     

    More insight from a site worth bookmarking.

    http://marketingsmartaleck.wordpress.com/2014/07/29/8020-market-research/ 

     

     

     

     

     
     
  • Amazon resells 3D-printing products and services

    Amazon's new 3D Printing Store allows customers to order a variety of products made with 3D printers, such as iPhone cases and jewelry. 3DLT, Mixee Labs, Sculpteo and other 3D-printing companies turn out the products and provide the services offered in the Amazon store.

     

    http://mashable.com/2014/07/28/amazon-3d-printing-store-2/

     

     
     
  • Word Crimes

    While the lyrics of one of Weird Al Yankovic's latest videos speak directly to the hearts of copywriters and grammaristas everywhere, the kinetic typography, motion graphics and visual effects it employed got the attention of art directors and designers alike. Check out this behind the scenes look at the making of the music video for "Word Crimes," made in 500 hours by one animator.

    http://jarrettheather.com/wordcrimes/?scid=social27979306

     
     
  • The Social Commerce Wave is Building Momentum

    If e-commerce was the first digitally-enabled fundamental shift in the way we buy products, social commerce is the second. The idea of shopping from within social platforms like Twitter, Facebook and even Instagram are becoming reality.

    Twitter recently announced their plans to purchase CardSpring, which will give them the infrastructure to provide brands with the opportunity to add a "Buy Now" style button to their tweets.

    http://recode.net/2014/07/20/with-cardspring-deal-twitters-e-commerce-strategy-emerges-in-time-for-holidays/

    Twitter has already worked with brands like Amazon (#AmazonCart) and Amex (#AmexBestBuy) to allow users to purchase products (or at least add them to a shopping cart) simply by crafting a tweet and adding a specific hashtag.

    http://techcrunch.com/2014/05/05/amazon-extends-its-shopping-cart-to-twitter/

    Plus, a service called Like to Know It allows you to have product info and a link to buy sent directly to your email simply by Liking an Instagram photo. All content producers need to do is set up the product page with a liketk.it link.

    http://liketoknow.it/

    I'll be keeping an eye on social commerce.