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  • Word Crimes

    This has already gone viral, but for those of us who cringe over the improper use of ampersands, apostrophes and commas, it's vaildation.

    http://youtu.be/8Gv0H-vPoDc 

    Weird Al Yankovic is a national treasure, and belongs in any Hall of Fame on the planet, Rock and Roll or otherwise. Besides, he's been doing his thing since before some of our colleagues were born. Long may he wave. 

     
     
  • If Content is King, Who is the Heir?

    Content may be king, but it takes more than just a king to rule an empire.

    Here's my latest contribution to the Say Media blog - http://www.saydaily.com/2014/07/content-is-king

     
     
  • Snapchat - not just for inappropriate photos

    We all joke about Snapchat and have even included it in some of our planning ideas, but this quick article shows us that it really can be used as an effective tool - you just need to use it correctly to entice your consumers.

     

    http://www.linkedin.com/today/post/article/20140709235704-39983137-why-snapchat-is-your-secret-marketing-weapon?trk=eml-ced-b-art-Ch-2-9203716953933210652&midToken=AQFSpOgQetPf7Q&fromEmail=fromEmail&ut=3d536z7BbmpCk1

     

     
     
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  • A Uterus PInata - such fun!

    I was happily surprised to hear three 11 year-olds reciting this viral video verbatim.  And guess what, they all were LOOKING FORWARD to their first period.  

    Check this out.  You'll want to see the rest of the campaign, too.

     

    http://blogs.wsj.com/cmo/2014/06/24/viral-video-of-week-helloflos-period-party-ad/

     
     
  • Why 'why' is imperative for success

    “I've learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.” Maya Angelou

    If you need a little insight on our business and inspiration on how to look at work and life here's a little something.

    http://99u.com/videos/24965/michael-wolff-never-stop-asking-why

     

     

     
     
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  • Hello There Smarty Pants

    soooo, how many questions did you play before you ran out of miles?

    http://smartypins.withgoogle.com/ 

     
     
  • VidCon 2014 at Anaheim Convention Center

    This weekend was the 4th multi-genre online video convention. It's for people who love online video, whether Independent creators, enablers, viewers or supporters of all kinds. Here are a few discussions that I thought were pretty darn nifty.

    1. Net neutrality
    2. multi-channel & the relationship between online vid & trad TV
    3. branded content
    4. viral video fame

    Then ofcourse, the real entertainment that really got me 'ooh aah-ing':

    • quiddich...who's up for recreating this?!
    • silent disco (not a typo)
    • lipsync booth and insta slow-mo...pop culture at its heart
    • prom...described as better than the real deal
    • Disney Day...brought to you by the best park on earth

    the best part...Online video celebrities get to show off their gear and highlight what theyre sporting to make those videos so darn addictive.

    So, the ultimate question this Mon, 'where would you have spent your time at VidCon?'

     
     
  • Starbucks Diversifies

    When Starbucks launched their new line of beverages (soda) Fizzio, were they looking to combat the morning soda drinkers? or were they looking to improve dayparting with a pm decaf option.

    http://lp.starbucks.com/fizzio

    Or maybe its just another product line under Refreshers?



     
     
  • French Grocer Brands Ugly Fruits in Order to Conserve.

    Click below to view

    https://www.youtube.com/watch?feature=player_embedded&v=p2nSECWq_PE

     
     
  • "Gimme Pizza!"

    Does this herald the first step in a new way of getting food into our bellies?

    Domino's Jumps Ahead In Mobile-Marketing With Voice-Activated App

    http://www.mobilecommercedaily.com/dominos-jumps-ahead-in-mobile-ordering-with-voice-activated-app

    via www.mobilecommercedaily.com 

     
     
  • Facebook unveils anonymous login

    http://money.cnn.com/2014/04/30/technology/social/facebook-anonymous-login/index.html

     

    Are you uncomfortable with the information Facebook shares about you with third-party apps and websites? Good news: Facebook has a solution.

     
     
  • Dinosaurs Change Hollywood

    Great video of how Industrial Light & Magic didn't wait for a brief from Steven Spielberg, and changed movie history.  

    Instead of letting other, more practical shops create the dinosaurs for the film Jurassic Park, ILM went rogue and digitally created the dinosaurs themselves. When they showed their work to the movie's producers, they redefined Hollywood in a single moment.

    https://www.yahoo.com/movies/see-how-the-digital-dino-effects-of-jurassic-park-88145649063.html 

     
     
  • Friskies Schools You in Creating a Viral Ad

    Part of what makes content successful, or even "viral" {gasp}, is its ability to connect with certain emotions. Friskie teamed up with Ze Frank, who has a number of viral hits to his credit and not coincidentally leads Buzzfeed Video, to create its latest ad in which a head-of-household cat shows the ropes to a new kitten.

    The ad, named "Dear Kitten," barely feels like an ad because instead of pushing product, it captures the essence of "Cat Life" (which is way cooler than "Thug Life") including the very real red dot, fitting into a shoe, grabby human larvae, and of course, the monster known as "VACUUM."

    It was published June 5th and has already wracked up over 7 million views. Why? Yes, cats win Internet. But more importantly, it's successful because the video elicits high-arousal emotions. It's not just cute, it's adorable. It's not just funny, it's hilarious (though you need to be a cat owner to really appreciate it).

    But most importantly, it was created with the audience in mind. The entirety of the ad is fun and funny to watch. I doesn't ask viewers to head to their local {insert grocer here} to pick up Friskies or crowbars the product into the script. The Friskies can of food is only in the video for a mere second or two.

    If you want to hit a viral homerun, your message needs to be well written, well produced, and created with the audience in mind, exciting them and striking an emotion that wil compell them to share.

    Also, partnering with BuzzFeed and publishing it on the Buzzfeed Video YouTube account instead of Friskies meant they tapped into the more than 2 million subscribers.

    http://youtu.be/G4Sn91t1V4g

     
     
  • D-Day Ad Agency Heroes

    Remembering Those Who Practiced the Art of Deception on D-Day

     

    Who would you go to if you were looking to create fake but beautifully camouflaged landscapes, tanks that looked like the real thing but were really blown up toys, and sound effects that made the Germans believe infantry units had landed on a beach  - but not that beach? You’d probably call up a bunch of creatives from ad agencies to use their brains and talents to hoodwink the enemy. That’s just what happened during World War II, when a handpicked group of American GIs, recruited from ad agencies and art schools, took on the bizarre job of creating a traveling road show of deception. From a few days after D-Day to the end of the war, they staged more than 20 mock battlefields, including faked radio transmission, appropriate insignia units painted on fake trucks, and creating fake dummy airfields complete with fake laundry hanging out on a clothesline. They were just far enough from Normandy to draw fire away from the real troops. Putting their lives on the line at the front, these hucksters from the U.S.  23rd Headquarters Special Troops used a dazzling performance of art to bluff the enemy again and again. If you haven’t heard of this, it’s because it was a secret until 1996, when it was finally unclassified. 

     

     

    On D-Day, let’s think about our fellow ad guys and salute their creativity – and deception.

     
     
  • Quick Turn Custom Premiums

    Wanted to share a link to a site for quick-turn custom printed premiums.  They can turn a lot of items in a week.  Good for hot jobs and personal events.  www.customink.com

     

     
     
  • Brand Storytelling – It’s Not What You Think It Is

    Having a high-end digital camera doesn't make me a photographer. Having Taylor Made golf clubs doesn't mean I can walk onto the PGA tour. But it seems many agencies are claiming they are "brand storytellers" without actually knowing what that means or having any experience in it.

    In an article written for Say Media, I took a look at what makes a brand storyteller, what effective brand storytelling is, and what brands are doing it well. Please take a read and share.

    http://www.saydaily.com/2014/05/brand-storytelling--its-not-what-you-think-it-is

     
     
  • Simon Sinek: Love Your Work

    This clip is 42 minutes long and worth all of it. His idea is that we go into work like we were Marines going into battle not to save ourselves, but to save our comrades. I think it's great.

    https://www.youtube.com/watch?v=jDIZS4IQlQk

     

     
     
  • Literature Meets Burritos: Chipotle's New Packaging

    In our modern age of 140-characters-or-less communication, Chipotle's new packaging's use of literary prose is a refreshing change of pace, and a clever meeting of high brow/low brow. "A moment of analog pause in a digital world," according to author Jonathan Safran Foer.

    http://www.fastcompany.com/3030684/the-recommender/literary-giants-seek-new-readers-via-chipotle-cups