Fascinating article! I also found the section about how marketers turned Febreze into a billion dollar industry by incorporating it into an existing cue, routine, reward pattern amazing. One way to break through the clutter is to speak to consumers during key life events where they are the most \"vulnerable to intervention by marketers.\"
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Fascinating article! I also found the section about how marketers turned Febreze into a billion dollar industry by incorporating it into an existing cue, routine, reward pattern amazing. One way to break through the clutter is to speak to consumers during key life events where they are the most \"vulnerable to intervention by marketers.\"