Soccket (http://www.soccket.com/) is a company that manufactures soccer balls. What makes these soccer balls specials is that they where developed by 2 Harvard Graduates and every time you play with them they accumulate energy (in an electrical form). The balls can then subsequently be used as a socket and provide electricity in places where there is none (20% of the world). Several companies are paring with them and doing a good job at marketing their efforts.
Alma a top Hispanic Agency based in Miami has created an initiative with State Farms that has spiked their insurance policy sales.
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On how Alma achieved it go to: