Today I got a sweet deal in New York! For the low, low price of $2.75 (that's a subway ride) I got a journey back in time along with an immersive marketing experience. Every weekend this month the 2 and 3 trains have been replaced with subway cars from the 1920's courtesy of the HBO hit series, Boardwalk Empire in promotion of the debut of the second season. The experience was complete with open windows, disesl fumes, paddle fans, exposed lightbulbs and mock 1920's advertising. To watch people walk in on the surprise train was amazing. Cameras flashed the entire ride and i saw not a single frown. What a cool experience, and it was impossible for anyone that rode this train to not be fully aware and even excited ofr Boardwalk Empire. Those are some results that nearly no other campaign can boast. The trains will stop running at the end of this month so if you get a chance, don't be a jaded New Yorker and get your butt over to 42nd street and catch that train!