Wilton
1998
When the going get's weird, the weird turn pro." Hunter S. Thompson
Not an earth-shattering article, but one worth a read. What I liked best was the handy little chart with CPM on the three screens.
http://online.wsj.com/article/SB10000872396390444083304578016373342878556.html?KEYWORDS=Mobile+Ad+Tactics+That+work
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