They're slowly changing the way we think about original programming....for the better.

http://adage.com/article/media/netflix-house-cards-viewership-secret/239773/ 

With major cable companies looking to get into the video game arena, console makers such as Xbox, PlayStation and Wii might be looking at "game over."  (see what I did there)

http://adage.com/article/media/xbox-challenged-cable-plots-make-consoles-obsolete/237399/ 

LEGO and Warner Brothers are teaming up to bring us all "LEGO: The Motion Picture" and they want all their consumers to get involved.

Adults, Teens and Kids alike can send in their craziest vehicle design from LEGO bricks for a chance to get it in the movie.

User generated content at it's finest...

http://www.legothemotionpicture.com/ 

Warning: Spoilers Ahead!

http://www.movies.com/movie-news/japanese-mathematicians-use-you-to-predict-box-office-success/8386 

Great Ad just in time for St. Patrick's Day.

http://www.adweek.com/news/advertising-branding/ad-day-guinness-138893 

Looks like Hollywood isn't the only one doing remakes.  Grey has redone the famous Mean Joe Green/Coke commercial for Downy.  If it's not Super Bowl worthy to Downy, should they even have done it?

http://www.adweek.com/news/advertising-branding/cokes-classic-super-bowl-ad-gets-stinky-137882 

Interesting NY Times article regarding how the Hispanic population categorized themselves on the most recent US Census.

http://www.nytimes.com/2012/01/14/us/for-many-latinos-race-is-more-culture-than-color.html?_r=1&scp=1&sq=for%20many%20latinos,%20racial%20identity&st=cse 

What do you do when your no name company has the #1 Energy Drink in the country?  You change your company name to the name of the product!  That's exactly what Hansen Natural Corp (who also makes Admiral Iced Tea & Junior Juice) did when they recently changed their company name to Monster Beverage Corp.

Regardless of the name change, Monster Energy still continues to dominate the category with an astounding 24% sales jump vs PY.

http://www.latimes.com/business/money/la-fi-mo-hansen-monster-name-20120105,0,3327480.story

Do you want the Heineken BeerTender as a Holiday present, but can't find anyone to buy it for you other than yourself?  No worries...Heineken has you covered with their BeerFriender promotion on Facebook!

Happy pouring!

http://www.facebook.com/heineken?sk=app_301347019894161

With the highly anticipated 3rd chapter of Christopher Nolan's Batman trilogy still 7 months away, Nolan and Warner Bros are giving the fans a taste of what is to come.  In select IMAX theaters across the country, a 6-minute prologue of "The Dark Knight Rises" will be shown next weekend...similar to what they did for the introduction of the Joker for "The Dark Knight."

For fans who can't wait that long, Warner Bros launched a viral online campaign where CIA classified documents where scattered across different movie sites.  Fans who followed the clues were lead to a website called "Operation: Early Bird" which went live today.  Via this site, fans are given passes to a special one-night showing of prologue in select cities this coming Tuesday.

With the previous successful "Why So Serious" Joker campaign, plus the fact that "Operation: Early Bird" is already being sold out in certain areas, my guess is this is only the beginning for Christopher Nolan.

Check out the below site to secure your tickets!

http://www.operationearlybird.com/map.html

With advertising such as "Hamptons Quality. Newark Pricing" and "Escort Quality. Hooker Pricing." Wodka Vodka has never shied away from making a statement.  However, even they know when to say when.  It seems a local field rep felt he could make the campaign even better.  He was wrong.  Before you can say "Brand Guidelines" this billboard was taken down.

Happy Holidays?

http://www.washingtonpost.com/blogs/blogpost/post/hanukkah-vodka-ad-pulled-after-protests-from-jewish-groups/2011/11/23/gIQABSOIoN_blog.html

Cool video promoting the two Star Wars Identities exhibitions coming to California.  Curious to see how Lucas brings it all to life.

http://www.starwarsidentities.com/