Twitter has made it especially easy for consumers to talk with the brands they love, but unfortunately not all brands are listening. Good examples of brands both listening and engaging on Twitter are few, but Kellogg’s recent engagement is, well, “Totes Amazeballs.” A joking suggestion on Twitter to Kellogg’s resulted in the brand creating a new cereal just for the fan. Now, cereal fans across Twitter are “inundating” Kellogg’s with request to make the cereal for a wider distribution. So keep your eye out for the “Totes Amazeballs” day when you see this new mix of Rocky Road cake, Coco Pops Rocks and marshmallows in your grocery store.
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