Frank Izzo

Head Writer



Start Year


Favorite Quote

"The difference between the right word and the almost right word is the difference between lightning and a lightning bug." - Mark Twain

Anything Else?

People don't really want to read copy. They want to read writing. So be a writer, and leave the copywriting to the people who stick those circle cs on the bottom of the page.

My Story:

I started out writing science fiction, and wrote one of the first stories ever about video games which was later published by Isaac Asimov. I'm still an avid gamer, playing every Friday night online with many other TL'ers.

I started off in the ad world at Grey Advertising, NY, writing live radio spots for Acme boots on the Grand Ole Oprey.

Where else but in America could an Italian kid from Connecticut get a job at a (then) mainly Jewish agency, writing ads for country music fans?

    The Middle's 20 minute VW commercial

    For those of you who missed it, The VW Passat was the star of last night's episode of the Middle. The show also included the "Canine Chorusr" teaser for VW's Star Wars SuperBowl invite.

    1 comment

    • Matt Espinoza

      I wasn\'t watching but I glanced at the television and said \"hey check out the VW product placement!\" It wasn\'t subtle by any stretch of the imagination. lol


    The Wordsmith is dead.

    Long live the Wordsmiter. The one who slays extraneous words to create microbursts of meaning. A while back, Beth Ann turned some of us writers onto a great book to help sharpen our pencils: "Microstyle, the Art of Writing Little by Christopher Johnson. It's a fast read, filled with copywriter tricks of the trade that can help anyone, well,  get to the point. 

    1 comment

    • Nedal Ahmed

      Thanks for the recommendations. Ordered this from Amazon, looking forward to reading it.


    Why read Moby Dick?

    Well of all things, a book written to get you to read "Moby Dick."I agree.  Moby Dick is well worth the time. You will not only meet the inspiration for the naming of Starbucks, you'll also feel the immense satisfaction of successfully devouring a leviathon of American Literature.



    Last night's 60 minutes segment on Steve Jobs

    and an amazing segment on ipads & autism.



    Jobs as VO

    You may not know (as I did not until today) that Steve Jobs was the original VO of the famous Think Different spot.!



    It's all about the uniforms



    AICP Next Winners Announced

    Earlier yesterday, the AICP announced the winners of the 2011 Next Awards at the Museum of Modern Art in New York. David Droga, Creative Chairman of Droga5, served as Chair of the Next judging panel and presided over this year's ceremony.

    Winners in six categories were announced, along with the audience favorite for each. Check out all the honorees:



    Where have all my Facebook friends gone?

    Found this message from one of my fb friends to be interesting:

    Have you noticed that you are only seeing updates in your newsfeed from the same people lately? Have you also noticed that when you post things like status messages, photos and links, the same circle of people are commenting and everyone else seems to be ignoring you?

    Don't worry, everyone still loves you and nobody has intentionally blocked you. The problem is that a large chunk of your friend/fan list can't see anything you post and here's why:

    The "New Facebook" has a newsfeed setting that by default is automatically set to show ONLY posts from people who you've recently interacted with or interacted the most with (which would be limited to the couple of weeks just before people started switching to the new profile). So in other words, for both business and personal pages, unless your friends/fans commented on one of your posts within those few weeks or vice versa - you are now invisible to them and they are invisible to you!!

    HERE'S THE FIX: On the homepage click the "Most Recent" title on the right of the Newsfeed, then click on the drop down arrow beside it and select "Edit Options", click on "Show Posts From" and change the setting to "All Of Your Friends and Pages" (you can also access the "Edit Options" link at the very bottom of the facebook homepage on the right) Note: Business pages do not have a newsfeed however page owners should adjust the settings on their personal accounts.

    The good news is: now you can now view all of your friends and fans again. The bad news is: YOU ARE STILL INVISIBLE to a large portion of your list. You must get the word out to ALL of your friends and fans by inviting them to this event or creating one of your own so they can read the post and adjust their settings. To invite your friends: Click on "Attending" at the top and then you will see an option to invite your friends at the top left. It’s public so everyone who logs onto facebook can view it and even the friends who can’t see your posts WILL see the event invitation. You can also tweet about it, create a blog post or send out an email to your subscribers in hopes of reaching them all.