The result of more than two years of exploration and research all centered on one design goal: to create a more interactive and inviting store environment.
AT&T said everything about the store is designed for ultimate flexibility. The store layout will highlight AT&T's products and services, devices and accessories across three unique "zones". See below for details.
- Connected Experience Zone features "lifestyle vignettes" that offer customers a glimpse of how products can be used in customers' everyday lives. These lifestyle pavilions will highlight categories such as music, home security, entertainment and more.
- Community Zone, featuring "community tables" that let customers shop and play in an open and interactive space. This space has apps, accessories and devices on display to show customers how they can work together.
- Zone with "explore walls" that showcase AT&T's diverse device line-up and accessories complemented by digital monitors with product information.
A very interesting way to both retain loyalty, drive new news, get new consumers and combat showboating.