Christy Pugh




Start Year


Favorite Quote

"If it was not measured, it did not happen"

Anything Else?

"Big data may tell you how many customers you have won or lost but not necessarily why. THIS is the intelligence that can really make a difference."

My Story:

Quilting, sewing, painting and building houses is how i fill up my free time between the hours of 8pm and 5am. When not busy playing with my amazingly awesome daughter, I fill up my days learning how to play the guitar, traveling and crossing stuff off lists. Oh and figuring out what else i can measure and put into charts.... :)

    Watch in real time the world's emotions via emoji's

    Matthew Rothenberg developed the emojitracker which is a real-time look at which emojis are being tweeted in a very cool, ever-changing grid. Interesting to see a visualization of social listening.

    check it out







    Johnny Walker Blue Label embraces mobile

    Johnnie Walker, has unveiled an interactive smart bottle concept that when scanned by a smartphone will provide marketing materials. It will provide a direct line of communication to consumers via NFC enabled smartphones – even after the factory seal has been broken,


    Read more:



    Order your next pizza through your smartwatch

    "Domino’s is rolling out a historic innovation by making ordering available on wearables, giving customers the ability to place pizza orders from their Android Wear and Pebble smartwatches, suggesting that smartwatch ordering will be a tactic to watch in 2015."


    How cool is that? Maybe smartphone grocery ordering will be next!

    read more:



    Target testing new mobile loyalty app

    Different than Cartwheel... they're calling it REDPERKS.

    It is only "available in the Raleigh-Durham area of North Carolina and by invitation only – enables users to earn 10 points for every dollar they spend and rewards them with 5 percent off the price of a purchase once they reach 5,000 points."


    Interesting to see how quickly this rolls out.

    Read more:



    Have you "Webroomed"?

    let's try that again...


    If you've researched online before going in-store to make the actual purchase, then you're part of a new growing trend.

    Most people who webroom do so because they don't want to pay shipping (clearly haven't heard of Amazon Prime ;) )


    Read more about the new trend that retailers will be more pleased with than showrooming



    Millennials crave convenience

    Not all that shocking...

    Convenience stores accounted for 11.1% of Millennial food and beverage stops in 2014, compared to 7.7% in 2006. By comparison, fast-casual accounted for 6.1% in 2014 vs. 3.1% in 2006, according NPD'ss annual "Eating Patterns in America" study.

    It's a great read for our foodservice and C-store friends

    Read more:



    Madonna releases video on.....


    Once users click on the Snapchat ghost in the Discover tab, they're taken to a teaser of the video (watch above). Swiping up opens the full music video, while swiping left brings them to behind-the-scenes footage, a quote and a short video message from Madonna.

    Very cool to see how brands, celebrities, etc are using social media channels to deliver relevant, new, and interesting content

    Read more:



    How big brands are utilizing SNAPCHAT

    AT&T is developing a scripted entertainment series for Snapchat.(Snapchat, while they love the initiative, had nothing to do with it).

    The series will consist of 12 episodes, which are expected to roll out over a four-week period in early- to mid-2015.


    A great example of how a BIG BRAND is talking to younger consumers in their own language / platform. :D


    Read More:





    Yummly and Instacart - even more convenience

    If you've been in a Walmart brainstorm with me at all in 2014, then you've heard me mention their partnership with Yummly. If you aren't familiar with Yummly then think of it as the Pinterest for recipes (except you yum it instead of pin it)


    NOW, Instacart shoppers can now order ingredients on-demand using Yummly’s recipe app, for delivery in as little as one hour. Talk about even more convenience!


    Read more here:




    Get a gift card to a place you don't like?

    Now you can go to Walmart and exchange that unwanted card for a Walmart gift card. Walmart started piloting "Card Cash" on Christmas day. "The service is called Card Cash and converts these unwanted gift cards to a non-expiring Walmart eGift Card containing up to 97% of the original value"


    Pretty genious actually... since 72% of people spend MORe than the value of the card and 90% of gift cards are redeemed in the first 60 days.


    Have you heard of this yet? I hadn't seen anything about it in recept Walmart ads (online, in-store, or even print)... wonder how successful it'll be if people don't even know about it!



    Shoppable social commerce this weekend for the Golden Globes.

    "L'Oreal is setting up an elaborate digital hub—called a "shoppable social commerce center. The social team will use a 360-degree camera will shoot video that recreates makeup looks as celebrities walk down the red carpet. The videos will then be turned into GIFs to be uploaded to L'Oreal Paris' Twitter, Instagram and Tumblr pages. Each post will also include e-commerce links to shop the looks."

    Something that various QR codes,, "buy now" links, etc have been attempting in print for quite some time. the issue with print is that it's "old news" by the time it gets published...


    Don't forget to watch it happen live this Sunday


    read more:



    Free* Tacos at Taco Bell

    of course there's the legal copy but you'll have to read the article to find out


    Taco Bell is driving downloads of its mobile application and ramping up awareness of its mobile ordering function by tempting customers with a free Doritos Locos Taco with each mobile purchase made this month.


    Read more:



    Macys has put in Beacons in all of their stores

    Macys continues their relationship with shopkick and is putting their beacons in all stores to help engage with Macys shoppers. Largest beacon rollout in the US.


    Let me know if you want to learn more about shopkick or want them to come back in for a presentation.


    Read more:


    can't find your P2PI login - read about it here

    If you dont have a P2PI login, let me know :D



    10 examples of what Twitter thinks were the top advertiser tweets of 2014

    Some pretty good examples of why on-going social listening and the ability to react quickly is so important!


    which is your favorite?


    read about it here



    Target and Google team up for a fun in-store mobile game

    Google's Art, Copy & Code team created an in-store mobile game experience that shoppers can access through any mobile device. And the experience goes with Target guests as they move through the store and discover codes that unlock new games, levels and characters.

    With Bullseye's Playground, Target has an in-store experience that sets it apart from any other large retailer and lures in anyone looking for a more fun, less stressful shopping trip.


    Try it out and let us know your thoughts!

    Read more:



    Initial results from Thanksgiving / Black Friday

    Did being open on Thanksgiving actually help or did we just shift "Black Friday" earlier? Did having bigger deals just temporarily shift dollar spend?

    "Among the highlights:

    ■ Brick and mortar sales were essentially flat—down -0.5%—for the combined Thanksgiving and Black Friday sales period as reported by ShopperTrak, which is typically among the better estimates available for stores.  Its estimates are based on store traffic measured with devices in stores.

    ■ Online sales estimates from IBM and comScore range from high single digit to strong double-digit gains.  IBM Digital Analytics reported online sales up 14.3% on Thanksgiving Day and up 9.5% on Black Friday from a year ago. comScore reported online sales growth of 32% on Thanksgiving Day and 26% on Black Friday. Estimates from both sources are based on measures of online traffic.

    Read more (you'll need your KANTAR login)


    Or is "everyday Black Friday and everyday Cyber Monday"?


    • Nail Bar
    • Lighted shelves
    • milk, eggs, yogurt

    Looking Good RiteAid

    Not sure if you've been in a RiteAid lately. I know it's been a few months for me personally, but today i was in a hurry and really needed a cold beverage. I stopped in and WOW was I impressed. All new beverage cold vault, brightly lit make-up / nail "bars" that would put CVS to shame and they even had a open  beverage cooler as an endcap with some milk, eggs, and yogurt in it.

    A few months ago RiteAid published that one of their key initiatives was their Wellness Store remodels and holy smoke does the store look nice now.

    I urge you all to give RiteAid a second look and stop on in to see all the changes they've made. (190 East Ave, Norwalk CT)



    Walmart and $90 playstation 4s?

    Remember the other day when I posted about walmart honoring some online retailer prices? Well. They had to amend their rules since some people where taking advantage. Very interesting to see how quickly people found loopholes Read more.



    Target is now mobile mapping - just in time for Black Firday

    Target's app uses location-based tehcnology that links products with store maps. On Black Friday, the app will also provide door-buster deals at specific Target store locations.


    (In-store mapping is something BTW that Walgreens and Aisle 411 have been doing together for quite some time.. but I'll post about that some other time)


    Read more here:



    A grocery store revamp gets inspiration from everywhere!

    Read about how a regional grocery store, Lowe's, upgraded their stores. 


    Very interesting to see how inspiration can really come from anywhere...

    It's very clean, fun / interesting and I can't wait to check it out on my next road trip to VA.




    Could gas prices affect holiday shopping in-store?

    Walmart thinks so. wonder if lower gas prices will have an affect on online sales Read more here:



    5 retailers who are changing retail experiences via technology

    Most of us are already aware of Walmart's Savings Catcher, but read about how 5 retailers are changing retail.

    Hointer, Walmart, Tesco, Sephora, and Nordstrom are featured in this article.


    How can we continue to bridge social / digital and retail to drive engagement with our brands and shoppers




    50% off the top 50 toys

    Target is trying to get a head start on the holiday season. They (via their Cartwheel app) have started a "50% off a hot toy for the next 50 days" this will help them to offer exclusive savings to their guests, have their guests come back daily to see if it's a toy on their childs list, and create a sense of urgency (today only)




    Price matching online?

    Walmart is in discussions to determine if they should move forward with price-matching online (for say

    The exec's are just determingin how much the company may lose if the program were to go nationwide.

    "If the program comes to fruition, Walmart would be joining the likes of Best Buy and Target, which previously implemented online price-matching programs to keep customers from browsing items in their stores, only to make purchases online from competitors like Amazon."

    Very interesting to see how this moves forward.

    Read more:



    AT+T and their new concept store

    The result of more than two years of exploration and research all centered on one design goal: to create a more interactive and inviting store environment.

    AT&T said everything about the store is designed for ultimate flexibility. The store layout will highlight AT&T's products and services, devices and accessories across three unique "zones". See below for details.

    • Connected Experience Zone features "lifestyle vignettes" that offer customers a glimpse of how products can be used in customers' everyday lives. These lifestyle pavilions will highlight categories such as music, home security, entertainment and more.
    • Community Zone, featuring "community tables" that let customers shop and play in an open and interactive space. This space has apps, accessories and devices on display to show customers how they can work together.
    • Zone with "explore walls" that showcase AT&T's diverse device line-up and accessories complemented by digital monitors with product information.


    A very interesting way to both retain loyalty, drive new news, get new consumers and combat showboating.


    read more:



    Walmart analyst meeting: Top 3 takeways for suppliers

    Just puiblished insights from WM's analyst meeting. Basically, it's their 3 top goals for 2015 and beyond.

    1. Thorough rethinking: Walmart knows they need to adapt to effectively reach today's shoppers. Expect to see an increase in digital initiatives, smaller stores and a focus on fuel, fresh, digital connections. Now is the time for brands / manufacturers to advise WM on their specific categories and smaller store dynamics.

    2. Invest over harvest: Priority is growth. THis means more investments in fresh, in-stocks and faster check-out experiences (gasp). Expect some big changes in-store, changing merchandising, and other trip-driving services.

    3. Disruptive Innovaiton: Walmart wants to test "go to market approaches", learn from the failures and make them better. (some examples would be the canceled Scan&GO self-checkout,l aunch of e-receipts)

    How can our clients continue to help WM deliver on their EDLP but also help shoppers with fast and easy shopping trips?

    Check out the full article: (you'll need your Kantar login) -



    How Target is promoting Halloween

    Check out how Target is using Instagram for DIY Halloween. Obviously, the items they use can be purchased at Target stores. very interesting. check it ou




    Walmart game changer - pickup system

    Walmart is testing a new concept called Walmart Pickup – Grocery, a service that allows customers to order online from a selection of 10,000 grocery and household products and schedule a pickup time for as little as two hours or as far as three weeks in the future. The experiment is taking place at a Walmart warehouse in the northwest Arkansas town of Bentonville, where Walmart is headquartered.

    read more about it here:



    Shopper Marketing Digital Playbook

    The “Playbook” is a brief rundown of the technologies and platforms – websites, mobile apps, social networks, etc. – that 13 key retailers are employing to drive digital shoppers to bricks-and-mortar locations or, increasingly, to get them to buy online.

    Check it out.

    Email me if you want a PDF



    worlds largest c-store is partnering with a loyalty provider

    Read about how 7Eleven is going to continue to expand upon their loyalty test with the company, BELLY.

    By the end of this year, over 2,600 7-Eleven stores’ loyalty will be powered by Belly’s digital marketing platform. This will bring the total participation to one-quarter of 7-Eleven’s locations in the U.S. and Canada.


    We have contacts at Belly so let me know if your retailer / client wants to run a program!



    Kroger and Healthy Living - omni-channel news

    Kroger officially just closed on their purchase of

    WHY does this matter to you and your clients? If you've ever been in a Kroger meeting with me, you've heard me say how Kroger is lacking in their digital precense. NO MORE. we will see some really big changes in the months / years ahead. With the close of this deal, Kroger is now officially an e-commerce retailer, with the content and price savings and infastructure to make it a really big deal.

    in 2012,  Vitacost said that they “want to be known as the Wal-Mart of Whole Foods.”  Product prices are as much as 50% off from the usual retail price, and in addition the e-retailer offers multiple online promotions, coupons, and a savings program to maintain shopper loyalty and generate traffic.

    So, sign into Kantar to read the fuill article and think about how you'll need to really start bringing health and e-commerce to your Kroger clients.



    Share a Coke results

    and because i'm sure I'll get asked for the results, here is what has been published so far





    Duane Reade Tests iBeacon Through its App

    Walgreens' Duane Reade chain has integrated Apple’s iBeacon technology into the latest version of its iPhone application.

    Duane Reade is testing the functionality at 10 locations in Manhattan:

    • 51 West 51st Street 
    • 22 West 48th Street
    • 661 8th Avenue
    • 4 Columbus Circle
    • 771 8th Avenue
    • 1350 Broadway
    • 1627 Broadway
    • 100 West 57th Street
    • 1370 Avenue of the Americas
    • 1150 Avenue of the Americas

    Registered users opt in to the service through the app’s “Settings” tab by turning on the “In-store Experience.”


    so all you NYC TL'ers download the Duane Reade app check it out and let us know how it works :)



    another way that Amazon is upping the playing field

    You can add products to your cart via Twitter hashtags. #amazoncart


    read all about it





    Walmart vs. - who is winning now?

    For the first time in a decade Wal-Mart's Web sales grew faster than the online retailing giant's.

    read all about it




    Family Dollar closing stores

    FS is closing 370 stores and cutting loads of jobs... the effect of more competition (online, Walmart, other store), the harsh weather and overall lower sales.




    Walmart To Go

    read about the newly opened store in Bentonville. We'll be seeing more of these smaller format stores as shoppers change the way they shop


    The small-format push is aimed at capturing a larger share of quick trips by offering convenient locations better suited for a mid-week milk run than a distant supercenter. “Where we’ve been challenged is [with] the fill-in trip,” Walmart U.S. chief executive officer Bill Simon said at a conference earlier this month. “This has been interrupted by a rapid growth in smaller stores — dollar, drug, hard discounters and others.” Like the To Go concept, all new Express and Neighborhood Market locations will be hybrids: Both will offer fresh food, fuel and a pharmacy to compete against a wide variety of formats



    twitter wants you to see how many people see your tweets

    read all about it here... and see how popular you really are... or aren't ;)




    just another example of a good display ruined

    by price stickers!!!


    there has to be a way to design displays / POS and take into account that the retailer will ALWAYS put up a price tag!



    hot off the presses

    Albertsons just bought Safeway for $9BILLION....