Albertsons just bought Safeway for $9BILLION....
"If it was not measured, it did not happen"
Quilting, knitting, painting and building houses is how i fill up my free time between the hours of 8pm and 5am. When not busy on the crafting circuit or playing with my amazingly awesome daughter, I fill up my days learning how to play the guitar, traveling and crossing stuff off lists. Oh and figuring out what else i can measure and put into charts.... :)
Albertsons just bought Safeway for $9BILLION....
For every 10 minutes that you don't touch your phone, clean water for a day will be provided to someone in need.
Unfortunately, it's not an app, you have to go to a website on your cell. but then it detects motion with a little timer.
how long can you go without something 'important'? help make a difference in someones life with something MUCH more vital like clean water.
Looking for a recap on BTS 2013? see below and the attached summary.
INSTITUTE ANALYSIS: We determined the prime back-to-school time period to be July 9 through Sept. 5 after considering all the activity on these sites. Although Walmart.com and Amazon.com both had back-to-school-themed ads earlier than that, the volume was minimal in comparison (see chart attached at right). Overall, back-to-school-themed ads represented 8.7% of the total ads during the time period for the retailers listed. Activity was minimal or non-existent on the drugstore sites, with only the nutrition category represented.
source: path to purchase
Whole Foods is testing a loyalty / discount program only for Private Label brands in their stores. Shoppers will get 10% off the "356" PL-line of products
read more about it here
here it is! Email me if you want the original file
Yesterday, Target launched Target Ticket, a family-friendly digital video service that seeks to offer access to “kid-safe” content on a range of digital devices.
..."in support of its crowd-sourcing initiative ‘Get on the Shelf’. The first of five original weekly episodes debuted online at getontheshelf.walmart.com. Twenty finalists from the Get on the Shelf contest will be featured showcasing their respective product submissions throughout the series’ run. The public will vote on finalists’ products to determine which win the contest and make into the Walmart.com assortment."
check it out and don't forget to vote:
Dunkin’s spot launched as one of the five-second billboard ad units that appeared full-screen between segments during ESPN’s “Monday Night Football.” The animated billboard is one of four that will be seen during the NFL season.
Mondelēz International’s Trident Gum also aired a six-second Vine ad on Fuse, the national music television network of The Madison Square Garden Company. The ad is scheduled to air more than 100 times in September."
check it out
link to the videos - http://www.adweek.com/adfreak/trident-gum-airs-its-own-tv-commercial-made-single-vine-152322
"Don’t know how to use your new tablet? No problem. Live video help is just a tap away on the new Kindle Fire HDX via the Mayday button."
so, if you're having trouble with the latest Kindle Fire, you can connect live with a rep who will then show you live time what you're doing wrong. how cool is that!
read more info here or on Amazon.com's homepage
pretty cool and interesting use of getting consumers engaged and involved
interesting! read all about it here
Walmart’s testing a new app called Scan & Go. Shoppers can download the app, scan as they shop and pay without having to go through the check out.
Nordstroms is taking pinterest to the next level by bringing them in-store
Nordstrom began placing Pinterest's "P" logo next to the most pinned products in two of its stores. More recently, Nordstrom expanded the test to 13 more stores around the country. It operates 248 in total.
how will this affect other retail channels? Pinned recipes in grocery? The latest exercise gear / outfits at DSG and Reebok?
multiple articles here
Target's 2013 version of its annual "Bullseye University" campaign will include five YouTube personalities who Target believes will resonate with Millennial shoppers. They include Chester See, a producer, actor and musician who has his own YouTube channel, and Tessa Violet, also known as "Meekakitty," who does video blogging and loves "debating sci-fi movies, making music videos and talking about anything."
Viewers can interact with these "roommates" through social media, win prizes, virtually attend activities in the Bullseye University student lounge and tune in to live streamed concerts hosted by MTV. And they can click and buy any of the wire-based furniture or "Geek Chic" bedding with black horn-rimmed glasses seen in the rooms.
Check it out!
big news in the grocery channel today.
this purchase will increase Krogers presence by 3 states
read about it here http://usat.ly/15aFbT5
Twinkies will be back on shelf mid-July.
will be interesting to see the promotions, nostalgia and advertising that will go into Twinkies coming back.
how long will it last?
Amazon is expanding their grocery business. What, you didn't know they were really doing fresh grocery delivery? Not unless you've lived/visited Seattle, WA bc that's where they've been testing it for the last 5 years. it's now offering fresh groceries in its first major market outside of Seattle.
check it out and maybe we can all be Big Radish's sometime together soon
first we saw it with tattoo parlor applications, now college prep courses are using QR codes to weed out students that may not be suited for the class.
check it out
hopefully this will speed up the process of scanning, buying products without the grocery stores needing to buy new scanner / readers.
check out the details here http://bit.ly/ZRBXRk
40 years ago yestserday, (April 3, 1973), the first cell phone call was made by Martin Cooper (motorola employee)
take a look at the infographic to see how far we've come with our cell phone technology!
Walmart.com has introduced a “trending now” capaibility to help shoppers browse its assortment based on what’s popular. The trend types include filtering items by:
New Pin in the social media site Pinterest
Just sold on Walmart.com
Best seller on the website
Users may also filter by departments, including auto & DIY, baby & kids, movies/music/books, toys & video games, home/furniture, and electronices & office
ShopRite is currently testing new store layouts to help engage cusotmers the way they want to buy.
They're not adding extra space, just rearranging and making better use of what they have.
The pet department tripled in sales due to this.
Here's a retailer calendar of what's going on in 2013
let me know if you have questions!
Facebook has announced a new "graph search" as a hope to erode some share (eventually) from Google.
The Barcode's co-inventor, N. Joseph Woodland, has passed away.
For those of you who sat in on my IRI Data 101 meeting, you may already know this trivia piece. The first product sold using a UPC scan was a 67-cent package of Wrigley's chewing gum at a supermarket in Troy, Ohio, in June 1974
Click on the link to learn a little bit more about barcodes and how the pattent was filed in 1949 but the tehcnology wasm't accepted until decades later.... something about needing lasers ;)
then sign up for Hukkster
While shopping online, users would click the “hukk it” button to start tracking items that they covet but only want to buy at a lower price. The service would automatically track changes in pricing for those marked items and send email notifications when the item’s price dropped by at least 25%.
Not sure what the algorithm is to make this work, but it's a pretty interesting concept. Based on your pinning behavior, Zappos is picking out products for you (clothes, shoes, bags, etc).
they're wiling to try with a test of Same Day Delivery for online orders
interesting read , but for those who want a snapshot, read this:
wonder if they're picking up on the food truck trend... but with paternity tests
Not sure what the ROI is for this since it's $299 PLUS you allegedly need a prescription (for a cotton swab test!) and it's not even instant.
Still, interesting to think that somewhere someone decided (assumingly based on research) that NYC needs to solve the "who's your daddy" question
Walmart has just launched a beauty magazine called Beauty Scoop
it's a monthly publication dedicated to beauty and personal care advice.
Authority is added through contributions from the editors of Glamour, Allure, and Self magazines.
It also includes a digital component, letting shoppers add items to their list and purchase online at Walmart.com.
"Walmart is testing a program that invites consumers to send Walmart a photo of a grocery receipt from a Walmart competitor. Within a couple of days, Walmart responds with a calculation of how much the consumer would have saved at its stores."
Would be better if it were instant... but interesting how WM is going after competitive retailers
Click on the link to see ithe video on how this works
NEW INFO: * Only for exact SKU matches on grocery, health & beauty, and consumables products. Private labels and random weigh items (e.g. fresh produce) are not applicable. * Receipts must be less than seven days old, and must contain at least 10 items. * Compared to “most major” grocery stores, drug stores, and mass merchandiser in participating markets. * Comparisons will include specials and loyalty card savings, but coupons are excluded.
“Things have to be faster and more exciting in order to entice them.
Need to start thinking about how Tweens are affecting or will affect our clients and their brands
See what the AXE brand is doing in Australia to launch their new women's brand. Advertising that can only be seen with special sunglasses
What a great way to get customers in-store during quiet store hours
and yes, they already know that Pinterest failed to make it on the visual.
check out this crazy graphic. kinda makes your head spin
Target is going to be delisting Amazon's Kindle becuase they're tired of people coming in-store, playing with it at Target and then ordering from Amazon.
Granted, this MIGHT have something to do wth Target and Apple testing a store within a store concept in 25 stores. We'll see how other retailers start to combat against Amazon.com
Walmart shoppers are now able to turn their in-store shopping experience into a scavenger hunt featuring characters from "The Avengers" film.
Very cool way that a car company has decided to engage with Pinterest.
In Panama, Peugeot is running a Pinterest-based competition to encourage followers on the site. On its Pinterest page, you can see various puzzles showing different car models with missing pieces. People can then search for and find pieces on the Peugeot facebook page or website. They then pin them on their own boards and share it with Peugeot.
first 5 people to complete their boards, win prizes