Gail Sheffler

Senior Concept Director



Start Year


Favorite Quote

Wanna "Trespass"?

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Caution: Title subject to change

My Story:

I'm only as good as my last idea.

    They Also Tore Down Their Wall

    We at TracyLocke, Wilton, tore down our walls about 5 years ago.  Twenty years before that, The Berlin Wall, all 96 miles, was torn down, piece by piece.

    I have a chunk of the wall chistled that day right now in my office! Stop by to touch it! 

    And if you haven't seen the photos from Sunday where 8,000 glowing balloons marked the former route of the wall, and then were released, one at a time, here it is. So what does this have to do with marketing?  Each balloon was sponsored by either a person, a charity or a company such as Audi or Freidrich. How's that for irony?



    A Uterus PInata - such fun!

    I was happily surprised to hear three 11 year-olds reciting this viral video verbatim.  And guess what, they all were LOOKING FORWARD to their first period.  

    Check this out.  You'll want to see the rest of the campaign, too.




    D-Day Ad Agency Heroes

    Remembering Those Who Practiced the Art of Deception on D-Day


    Who would you go to if you were looking to create fake but beautifully camouflaged landscapes, tanks that looked like the real thing but were really blown up toys, and sound effects that made the Germans believe infantry units had landed on a beach  - but not that beach? You’d probably call up a bunch of creatives from ad agencies to use their brains and talents to hoodwink the enemy. That’s just what happened during World War II, when a handpicked group of American GIs, recruited from ad agencies and art schools, took on the bizarre job of creating a traveling road show of deception. From a few days after D-Day to the end of the war, they staged more than 20 mock battlefields, including faked radio transmission, appropriate insignia units painted on fake trucks, and creating fake dummy airfields complete with fake laundry hanging out on a clothesline. They were just far enough from Normandy to draw fire away from the real troops. Putting their lives on the line at the front, these hucksters from the U.S.  23rd Headquarters Special Troops used a dazzling performance of art to bluff the enemy again and again. If you haven’t heard of this, it’s because it was a secret until 1996, when it was finally unclassified. 



    On D-Day, let’s think about our fellow ad guys and salute their creativity – and deception.

    1 comment

    • Stephen Schmitt

      There is a great documentary about this unit called \"The Ghost Army.\" Many, like Bill Blass, went on to become very successful post-war.


    Pepsi and Buffalo Wild Wings/ In New York TImes today


    A really great article in today's New York Times about the new Pepsi/ Buffalo WIld WIngs partnership.  Way to go Food Service! 




    A Huffington Post

    Yesterday I had breakfast with Arianna Huffington (part of a DAS speakers program).  If you’ve seen her on Bill Maher then you know what a straight shooter she is, proud to be a mix between high-brow and low-brow.   What you may not know is how obsessed she is with sleep (she put in nap rooms in the her new AOL offices), COMMENTS (that’s what inspires her), brands who align with causes, and women finding balance in their lives.   I want to be her when I grow up.



    My Favorite Commencement Speech From The Season

    Sheryl Sandberg
    Chief operating officer, Facebook
    Barnard College

    Women almost never make one decision to leave the work force. It doesn’t happen that way. They make small little decisions along the way that eventually lead them there. Maybe it’s the last year of med school when they say, “I’ll take a slightly less interesting specialty because I’m going to want more balance one day.” Maybe it’s the fifth year in a law firm when they say, “I’m not even sure I should go for partner, because I know I’m going to want kids eventually.” These women don’t even have relationships, and already they’re finding balance, balance for responsibilities they don’t yet have. And from that moment, they start quietly leaning back.

    So, my heartfelt message to all of you is, and start thinking about this now, do not leave before you leave. Do not lean back; lean in. Put your foot on that gas pedal and keep it there until the day you have to make a decision, and then make a decision. That’s the only way, when that day comes, you’ll even have a decision to make.


    • Jessica Walker

      agree, this was one of the best ones and one that hit home as i find myself a newer mama

    • Meg Herlihy

      if i can find it when i unpack, you need to read \"get to work\" by linda hirshman


    Who is Chuck Brymer?

    He’s my bosses bosses boss.  Which means that if you are reading this, he is probably your bosses bosses bosses bosses bosses boss.  He is CEO and President of DDB Worldwide.  And  I sat next to him at dinner last night during our Global Shopper Marketing Summit in Dallas.  He looks 40.  But luckily I did a quick Google check on him in the Ladies (as our Brit constituency calls it)  and found out that he is really my age.  After that, it was easy... we got our first American Expresses the same year and I think I convinced  him to add a Chase Sapphire card to his roster. And though he attended a private Black Eyed Pea concert with the VW client the night before,  I was relieved to find out that The Stones remain his favorite all time group.   So thank you, my bosses boss, for sitting me next to him.


    • Blake Warner

      There will never be any real comparison between the Stones and the Black Eyed Peas. I am still jealous you got to go :) Where do I send my resume to apply for a "Group Creative Director" position? ;)

    • Beth Ann Kaminkow

      You were the perfect dinner companion


    No Interpreter Needed

    They came from nine countries.  For our Global Shopper Marketing Summit.  From DDB Shanghai, Singapore, Sydney, Mumbai, London,Paris, Columbia,and The Latina Region.  They traveled between 9 and 32 hours, all speaking the same language based on the desire to bring insightful shopper marketing solutions to clients.  Carole from Shanghai told me about the Fendi Fashion Show she pulled off – on the Great Wall of China.  Pammeer told  about "Karanas"- the indivually owned mom and pop stores that dominate the retail environment in India.  Now there’s a POS challenge.  Ideas flew by as fast as fast as those Latinos speak.  And then there was all that double -cheek kissing.  

    1 comment