Have a read of Beth Ann's latest entry in The Hub.  In this article you'll discover keys to innovation -- the most important of which is asking the right questions.  Enjoy!

Not an earth-shattering article, but one worth a read.  What I liked best was the handy little chart with CPM on the three screens.  

http://online.wsj.com/article/SB10000872396390444083304578016373342878556.html?KEYWORDS=Mobile+Ad+Tactics+That+work

It is about commerce-driving content.  And that's the stuff we create every day.

http://www.fastcompany.com/1837746/facebook-is-about-people-not-brands-so-what-is-your-company-doing-there

I came across a couple of examples of corporate brand mash ups this week. One with P&G's Old Spice and Bounce.  The other with Unilever's Magnum ice cream.  

The Old Spice effort appears to be about disruption and shock value -- "so powerful it sells itself in other people's commercials." 

http://www.youtube.com/watch?v=PvYP_d2S1Pg

On the Magnum Ice Cream Pleasure Hunt we and our heroine take a dizzying jaunt through a huge array of websites (one Unilever brand is Dove).  If nothing else, this is a pretty cool way to digitally extend corporate partnerships. Well worth a play. 

http://pleasurehunt.mymagnum.com/?lc=en_us&utm_source=MagnumUS&utm_medium=Website&utm_campaign=MagnumLaunch

As Facebook gets ready for their big IPO, one tech observer puts forward an argument that we are seeing the beginning of the end, what do you think? 

http://techland.time.com/2011/12/05/the-beginning-of-the-end-for-facebook/

Last night I saw the Terrence Malick film, The Tree of Life.  For anyone in the business of creating visual narrative, it is a must-see.  The overall film is a non-linear trip, and I'm not sure I even liked the movie.  But, Malick's ability to tell powerful emotional stories in short sequences with little or no copy is impressive.

http://trailers.apple.com/trailers/fox_searchlight/thetreeoflife/

You might have days in the office when you wonder -- "does this really matter?"  The answer is YES!  Every day you have the reputation of the TracyLocke brand in your hands.  What you choose to do with it, matters a great deal. 

Yesterday I was on a conference call with members of the TL Global team who just got back from Dubai.  The PepsiCo client and DDB agency people over there know us, and have huge respect for us. 

Two weeks ago we were awarded a large piece of field marketing business from a former client who knows us, trusts us and couldn't wait to give us her business.  

Tomorrow we'll get a call from someone who has worked with us before, and wants to work with us again.  Why?  Because what you did today mattered. 

Thank You,

Jim