As the country of Perú launched their new brand "Marca Perú" in 2011, they realized that they shouldn't limit themselves to a simple tourism website to show the world exactly what their culture was all about. In 2012, they stepped out, and a group of distinguished Peruvians came together to invade Peru, Nebraska and read them their rights as fellow Peruvians.
The team included CHEFS Gastón Acurio, Christian Bravo, Iván Kisic and Javier Wong. ARTISTS Magaly Solier, Carlos Alcántara, Gonzalo Torres and Dina Páucar. SURFERS Sofía Mulanovich and Gabriel Villarán. JOURNALIST Rafo León.
"Utedes son de Perú, tienen derecho a comer rico" is what Bravo chants, and so their culinary and cultural infusion begins.
From watching folks take their first sips of Chicha and Inca Kola (yes, it totally tastes like bubble gum, and we love it!), to catching the perfect wave, to teaching them that a Picarón is infinately more scrumptious than a donut ever will be – I am taken on the journey with them and am excited to learn more.
As a fellow Peruvian, I wish I could have taken part. Makes me yearn for home again!! Talk about understanding the need to FIND THE CONNECTION and be relevant.
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