Bic, for whatever reason, thought it was a good idea to a create a "for her" pen.  The ludicrous (and sexist) product is being slammed by hilarious satirical reviews on Amazon.  I like when this happens.

http://gawker.com/5938606/hilarious-amazon-reviewers-take-on-bics-stupid-sexist-for-her-womens-pens

Brazilian soccer player Ronaldhino casually sipped a Pepsi at a press conference and lost his more than $750,000 deal with Coca-Cola.  Point Pepsi.

http://content.usatoday.com/communities/gameon/post/2012/07/ronaldinho-has-pepsi-loses-coca-cola-deal/1

On Friday the AICP announced their Shortlist entries for 2012.  The winners are usually announced at the AICP show in June.

Be sure to check out spots from my favorite categories - Cinematography, Production, and Low-Budget (which is considered to be $75,000 and under).

Enjoy!

http://awards.zesteronline.com/aicp/shortlist/

Since there aren't any World's Fairs these days, Microsoft released this concept video last week as a glimpse into the future.  I guess there are ways to be technologically inspired post-Jobs.

Enjoy!

http://www.good.is/post/learning-from-our-all-tablet-all-information-microsoft-future/

The article below the video is pretty interesting, too.

Mother NY teamed up with Method Man for this awesome music video and original song for Sour Patch Kids.  Apparently, there's also going to be some kind of a Sour Patch Kids video game.  Video was directed by Taika Waititi of Hungryman, edited by Lawrence Young at No. 6, and animation/FX by Framestore.

ENJOY: http://www.youtube.com/watch?v=tw7uhVtpI5I

There are some beautifully shot spots in here.  Take a look.

Fun fact: The DP who shot our Paul Rodriguez spots for Dew last year is quoted on the homepage.

http://www.facebook.com/notes/aicp/2011-aicp-shortlist-spotlight-cinematography/10150202979350782