Small businesses are fueling our economic recovery and the diversity of goods popping up is incredible. Etsy empowers millions of microbusinesses by creating a virtual handicraft market. And for shoppers, it gives us access to a whole new universe of unique products. Etsy has already reached $500MM in sales this year vs. $525MM for the entire year in 2011. 7 years ago this site didn't even exist! Other social media channels are boosting sales - Etsy is the most pinned site on Pinterest. Expect them to have a huge holiday season!