Darcy Taylor

Junior Shopper Marketing Analyst

Location

Wilton

Start Year

2010

Favorite Quote

Anything Else?

When I'm not working, I'm dancing, traveling, learning something new/seeking out a cultural experience, cooking something new, sailing, spending time with friends/family.

My Story:

I'm excited to currently work as a Junior Shopper Marketing Analyst for Starbucks. I am proud to have also worked as a Project Manager for Pepsi Beverages Company.

I've always been obsessed with how things work. When I was little I had to take all of the pots and pans out of the cabinets to see how it worked (my poor parents!). At Colby College in Maine, I continued to analyze and explore the world through the lens of Cultural Anthropology and Biology. Now I use my passion for understanding how things and people work to help create strategic and inspired marketing.

    Disney Augmented Reality Characters in Times Square to Celebrate Mickey's 83rd Bday

    Disney's augmented reality characters react to the crowd's movements in Times Square. This looks like fun, anyone else want to try this with me?

    http://mashable.com/2011/11/18/disney-augmented-reality/

    0 comments

     
    Dec01
     

    Domino's make your own pizza ipad app

    I love the idea behind the Domino's make your own pizza ipad app, although I wish there was more room for creativity!

    http://mashable.com/2011/11/21/dominos-ipad/

    0 comments

     
    Dec01
     

    Bike your way to a Vending Drink

    The Activate Biking Vending machine is an interesting blend of eco-friendly energy savings, fitness inspiration and business/marketing savvy. Consumers can pedal a stationary bike for 30 seconds to help power a vending machine, and get their drink.

    It's a very inspiring concept, and probably very good for PR, but I wonder how well it will implement on a large scale. I'll be interested to see if this movement catches on!

    http://www.springwise.com/marketing_advertising/pedal-powered-vending-machine-dispenses-free-drinks/

    0 comments

     
    Oct19
     

    Digital Outdoor Signage

    Check out the "Digital Showcase" section of Inwindow Outdoor company's website. It is interesting how they are redefining outdoor signage with digital and interactive components. 

    http://www.inwindowoutdoor.com/home

    0 comments

     
    Oct12