Fascinating article about tracking shopper habits - even has a bonus about how to eat less cookies!
http://www.nytimes.com/2012/02/19/magazine/shopping-habits.html
My Story:
With over 20 years in the business, my career spans Australia, Europe and the United States.
At Ogilvy Sydney, I created campaigns for clients such as IBM, Qantas and American Express. I worked on the team that created the ˜LG - Life's Good" campaign now in global use today.
In Europe I joined BBDO Dusseldorf working on Mars pet care and confectionery brands before moving to Amsterdam to start at Cayenne Communications, creating award-winning pan-European campaigns for our biggest client, Canon.
After 10 years in Europe I was ready for a change (and some better weather). Not ready to go home I fulfilled a lifelong dream by moving to New York.
Since 2008 I've been at TracyLocke, working on Pepsi International as well as Mountain Dew, Amp energy and Sobe for the domestic market. After all that moving around I think I'm ready to stay put.
1 comment
Fascinating article! I also found the section about how marketers turned Febreze into a billion dollar industry by incorporating it into an existing cue, routine, reward pattern amazing. One way to break through the clutter is to speak to consumers during key life events where they are the most \"vulnerable to intervention by marketers.\"