Everyone's heard the buzz over the years about the importance of the growing Latino market. Many brands have realized it and actively dedicate efforts to tap into the buying power of this group...but in this day and age of social media and networking, have brands trully tapped into the oportunity to engage with a segment that happens to also make many of the purchasing decisions for the home? Read ahead to find out more...
"To imagine is everything, to know is nothing at all." - Anatole France
Getting to see the world has been one of my passions for quite some time. Before we had kids, my husband and I had made it a goal to visit at least one new country or city every year..and we now look forward to continuing that tradition with our own kids. I am a native of Colombia, South America, and we visit our family there once a year. Besides traveling, I love anything that has to do with home design, both interior and exterior. I am constantly learning and drawn to projects that involve a complete redesign at it's core..whether it's a facade change, designing a new set of stairs, gutting an entire room and doing it from scratch, or changing the layout and structure of a space...I'm no expert but very passionate about this area. I think that in a way, what is behind my passion for design is really related to the reason why I got into this industry. It's the idea that you can be a part of creating something new, or more often, finding a completely new way for people to see the same old thing. The idea that we are always evolving something...a product, a category..a brand, and that our jobs actually allow us to use our curiosity to make a living, is not bad either!