Client Services Director
Insanity is doing the same thing over and over and expecting different results.
My favorite home improvement is the locker-room we built ourselves in the basement to house all the hockey gear that all 4 boys bring in and out of the house daily.
I joined TracyLocke in 2006. My experiences are as integrated as my approach to solving clients’ key issues. I started in advertising, moved to client side, and then spent several years as a strategic innovation consultant. My Tracylocke position allows me to drive strategic and creative thinking to find integrated solutions and bring them to life. I began on the Pepsico non-carbonated brands and have managed Stacy’s, Pure Via, Wisk, and Via launches. I oversee the Portfolio Group and work across several brands.
My previous experiences include Automotive, Beverages, HBA, and various other CPG products. On occassion I also take the opportunity to teach at New York University Stern School.
I live in Connecticut with my husband, 3 sons and two dogs.
I try and do a few things that push my boundaries; like the NYC marathon, and climbing to the base camp of Mt Everest. What's next . . .