To support the Fall launch of the the all-new X1, BMW North America has launched the 'X1 Restore the Outdoors' social good program.
The X1 can take you to some pretty amazing places. But some of those places are in need of a little love. So BMW found twelve special spots across America and pledged $10,000 to each of them – $120,000 total. But how much they give away is up to you.
From August 23 to September 10, the X1 is going coast to coast, stopping at national parks and city parks, and posting an Instagram photo on the BMW USA Facebook page. For every picture you Like along their journey, BMW will pledge to donate a dollar back to that location.
Checkout this video on their Facebook page to learn more: