Crime Fighting QR Codes

HP Protects Against Counterfeit Ink

The Counterfeit ink business is booming. Each year, consumers are fooled into thinking they are buying Original HP Ink and Toner. And because counterfeit ink fails 1 out of 3 times, it's costing them money. Not to mention all that lost revenue for HP. To combat the issue, HP developed on-pack holographic security QR codes. Consumers simply scan the code to make sure they are getting Original HP ink, giving them piece of mind. To get the word out, we created a campaign that put the crime fighting QR code front and center. And, why just talk about authentication when you can show it in action? Each ad utilizes a fully functioning holographic QR code that when scanned, takes shoppers to a mobile site walking them through the HP verification process. Just that easy. This fully-integrated approach worked in print, direct mail, email and digital advertising.