Experience is Everything

PlayStation powers the Coachella Festival

Sony PlayStation is a unique brand... a brand that promotes versatility, social interaction and gaming wrapped in one big experience. When they wanted to give others a true PlayStation experience, they knew a great opportunity would be at the annual Coachella Valley Music and Arts Festival in Indio, California. TracyLocke designed the art for the 'PlayStation Loft', a place where the Coachella masses could go cool off, hang out and check out old and new games from Playstation. Over 25 pieces of art were created to cover the walls of individual rooms throughout the PS Loft including The Digital Room, The Social Room and The Motion Room among others. Thousands got to experience the PS Loft firsthand at the festival, and even more got to check it out as PlayStation tweeted live throughout the weekend.