Mountain Dew celebrates unique artists that drive culture and create a point of view – and their latest achievement, coined Green Label Art Shop Series, does just this.
Together, skateboarder Paul Rodriguez and legendary skate artist Don Pendleton created a signature Mountain Dew can called “Living, Breathing Landscape” that inspired 35 skate shops across the country to do the same. Partnering with youth marketing agency FUSE, we created an identity for Shop Series that carries across TV, print, digital and in-shop POS and reinforces Mountain Dew’s position as an endemic brand in the skate community. Ultimately, fans around the country voted and the winning can will reach stores nationwide soon.
