This was no ordinary printer. This was stunning design and game-changing technology all wrapped up in one beautiful package. This was the HP Envy and it was up to us to create a toolkit for retailers all over the globe.
We started with a simple truth – the HP ENVY is too beautiful to hide. Shoppers weren’t going to buy one to hide in their study. They were going to display it where everyone would notice. Using that idea as inspiration, we were able to create a broad range of ideas for retailers. From an end cap that showcases the product like never before to telescoping fact tags to QR codes that go deeper, the HP ENVY toolkit allowed retailers to create a compelling shopper journey.
