It’s time to get fresh! That’s why 7up International is stripping it all away and going back to what always made it great: lemons, limes, bubbles, and that iconic number 7. We’re revealing the naked truth that refreshing flavor is what matters most. Telling the whole world that “Simpler Is Better” with a new logo, new packaging, and sparkling activation around the globe. Because 7up knows that a simpler life is the way to a richer life.
Simpler Is Better
7up International redesigns and refreshes
-
Dan Pulito
TracyLocke -
Milton Melendez
TracyLocke -
Natalie Smith
TracyLocke -
David Moore
TracyLocke
