The NHL has long been known for having some of the most interesting names in sports. And the Dallas Stars are no exception. With players like Robidas, Lehtonen and Fistric, it’s no surprise they’re often mispronounced.
It was this insight that lead to a whole new outdoor campaign for the Dallas Stars. Each ad featured the name of real players with a fun twist. The result was a visual approach that gave fans a little more insight to their favorite players’ personalities and strengths. To create excitement, the campaign went up just before the playoffs.
